Experienced Hands-on Designer who enjoys collaborative problem solving and B2B SaaS Design
Currently leading the Product Design Chapter in HighRadius, Hyderabad.
Photo Essays
A wildlife safari in Kenya, exploring the Rift Valley and Maasai Mara.
SEP 3, 2024
Kenya Trip
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An unplanned pilgrimage to Katchatheevu island during the annual St. Anthony festival.
SEP 3, 2024
Katchatheevu - unplanned trip
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A spiritual trek to Sri Pada (Adam's Peak) in Sri Lanka.
SEP 3, 2024
Sri Pada trek
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Articles
We’ve Seen This Before: Reflections on Designing Today
A 20-year reflection on how design tools, roles, and processes have evolved—from Corel Draw to AI-driven prototyping—while emphasizing that fundamentals, collaboration, and problem framing remain constant.
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Is User Journey the most powerful service design tool?
User journey mapping is a powerful service design tool that connects team silos, incorporates field research, and ensures iterative product development.
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Manufacturing need through design – Visit to IKEA
A visit to IKEA Hyderabad reveals how the store manufactures need through design, using experience elements like the Marius stool and showroom layouts.
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F1, Dashboards and UX
F1.com's new website is a great example of a well-designed dashboard, showcasing sorts, groups, and filters for sales executives and stakeholders.
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Designed to Deceive - Mobile and Web Dark Patterns
Exploring unethical dark patterns in interfaces, such as deceptive newsletters, default settings, and mobile modals that manipulate user behavior.
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3 steps to master the art of copying app experiences
A reflection on watching sports through the Star Sports app and how a single feature can define the entire viewing experience.
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